Jaguar Land Rover Unveils a new logo

parkplusio [{ "selector": ".carwa-a", "duration": "500ms", "fill": "forwards", "delay": "2000ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "1"} ] }]

With the release of the new logo for its new official name, JLR, Jaguar Land Rover's complete transformation gathers pace. parkplusio [{ "selector": ".fscnn-a", "duration": "500ms", "fill": "forwards", "delay": "1500ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "90%"} ] }]

The company has never used a single logo before, unlike the different Jaguar and Land Rover logos. parkplusio [{ "selector": ".nzdlk-a", "duration": "500ms", "fill": "forwards", "delay": "1500ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "90%"} ] }]

On the rebirth of Jaguar as an electric-only luxury brand, CEO Adrian Mardell said this was something that’s “very personal” and “unfinished business” for him, having originally joined Jaguar 32 years ago. “The Jaguar of 32 years ago is where we’re going back to and the right place for us to be." parkplusio [{ "selector": ".adpwl-a", "duration": "500ms", "fill": "forwards", "delay": "1500ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "90%"} ] }]

The Brand New Logo

The new logo will serve as the parent company's corporate brand; it will not be used on cars or SUVs. parkplusio [{ "selector": ".tguii-a", "duration": "500ms", "fill": "forwards", "delay": "1500ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "90%"} ] }]

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Jaguar Land Rover Unveils a new logo

The Brand New Logo