Rural markets contributed over 37% to Renault India’s sales in 2022
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Renault added a low-cost showroom format to its rural network backbone according to the initiative.
Renault recruited, trained and deployed over 500 specialised sales consultants called Resident Dealer Sales Executives (RDSE)
The automaker organised Grameen Mahotsavs in over 200 villages, adopting Digital Grameen Mohatsav, taking the experience to a virtual platform
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