Rural markets contributed over 37% to Renault India’s sales in 2022

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PROJECT VISTAAR

Renault added a low-cost showroom format to its rural network backbone according to the initiative.

EMPLOYMENT & TRAINING

Renault recruited, trained and deployed over 500 specialised sales consultants called Resident Dealer Sales Executives (RDSE)

GROUND LEVEL TIE-UPS

The automaker organised Grameen Mahotsavs in over 200 villages, adopting Digital Grameen Mohatsav, taking the experience to a virtual platform

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