Sony-Honda Partnership: Announced Their New EV Brand Afeela

Sony and Honda come together to form a joint mobility venture and announce their new EV brand, Afeela, which will start delivering cars from 2026. 


The company also said it will start accepting pre-bookings from car buyers in the first half of 2025, where the deliveries will be made in 2026, specifically in the North American Market. 

The Sony Honda Mobility CEO, Yasuhide Mizuno, said,

"Afeela represents our concept of an interactive relationship where people feel the sensation of interactive mobility and where mobility can detect and understand people and society by utilizing sensing and AI technologies."

According to the resources, the EV brand will focus on three essential themes: augmentation, autonomy, and affinity. 

The price of the new EV is yet to be determined, but it will be decided strategically to compete with other premium automakers like BMW, Mercedes-Benz, Audi, Volvo, and more.

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