Mere Dad Ki Maruti (MDKM), which is marketed as a straight-up romantic comedy, has its ups and downs. A brand-new Maruti Ertiga model meant as a wedding gift is stolen in the story, and a complex web of deceit is spun to try to cover it up.
Ram Kapoor's aka Tej Khullar, fascinated with his daughter Tanvi's marriage, buys a Maruti automobile for his son-in-law Raj to gift on their wedding day. Sameer steals his dad's Maruti Ertiga to date Jazzleen.
With the introduction of the new Ertiga, a competent family vehicle suddenly becomes even more capable. It is reasonably priced, jam-packed with features, and also has greater space.
In-film advertising is not a novel notion for Maruti. In reality, it had introduced India's best-selling vehicle, the Swift, in May 2005 with YRF's Bunty aur Babli. The business established a new subcategory of small SUVs with the introduction of the Ertiga. Maruti used film as a means to connect with its consumers.
The Kia Carens, Maruti Suzuki XL6, and the more expensive Hyundai Alcazar are a few vehicles that the Maruti Suzuki Ertiga competes against. The Ertiga, which costs between 8 and 13 lakhs, is the most cheap vehicle, while the Carens is just somewhat more expensive than the XL6.
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